Brand Identity
Help promote your products and other offerings by telling your community, customers, and potential customers that you offer Scryp financing. Click on one of these subjects to jump to that section of the brand guide.
Logos
How we write our name, how we use our symbols — these are the closest we get to a "signature" for Scryp. How they appear, whether tiny on a screen or enormous on a billboard, becomes a crucial way for our customers and partners to find and trust us.
Co-Branding your Logo
Sometimes partners and services like to stand alongside Scryp as a brand. For these initiatives that do not have their own rules, we've created a generic layout to help keep our brand family consistent.
Color
The world of finance is a diverse and sometimes overwhelming place. We want to provide a sense of calmness and security with the colors we use — that's why we've developed our bright and beautiful palette.
Typography
The words we write and the typefaces we use go a long way toward expressing our brand and helping reassure customers they're in the right place. That's why we've chosen Proxima Nova as our typeface and have provided some typographic guidance on how best to use it.
Logotype
Our typographic signature uses custom letterforms inspired by the curves and shapes of a floating dollar bill. Look closely and you'll see that the curve inside the "S" looks as if it was a folding bill. The logotype can be used in one of three colors: green, white, or dark gray.
Icon
Because Scryp's presence largely exists online, the consistent appearance of our icon is critical in ensuring our audience recognizes our brand across various spaces. In many cases, this symbol is the first introduction that people have to Scryp.
For the Icon in particular, we do adjust how the "S" looks on both our dark and light variants to maintain that look of folding dollar bills.
Sub-Brands
Some Scryp products and services are uniquely branded, like Scryp Leasing. For sub-brands and initiatives we like to keep the sub-brand name located in one of two places.
Also included here is when we use the URL variant of our logo. This is usually reserved for email footers or other locations where it is helpful to show both our logo and URL at the same time.
Guidelines
Please Don't...
- Change the color of the logo.
- Squish the logo.
- Recreate the logo using a different font.
- Outline the logo.
- Fill the logo with images.
- Place the logo over a busy background.
- Skew the logo.
- Rotate the logo.
- Fill the logo with gradients.
- Change the logo's spacing or proportions.
Co-Branding Guidance
The simplest way to co-brand materials is to place your logo alongside the Scryp logo. Separate the two logos with a thin 1px vertical line, and maintain spacing equal to 2× the horizontal white space inside the Scryp logo to ensure clear visual balance.
If you plan to go beyond these simple co-branding techniques, Scryp is happy to support your needs. We can provide design files and templates upon request. Contact us to learn more.
Primary Brand Colors
Our core colors are taken directly from our logos. Here’s the common hierarchy in which they’re used:
Scryp Green is the core color of our brand. This is the hue that is most associated with Scryp. When in doubt, lean in to green!
Scryp Blue is our secondary color used for most of our accents.
Dark is commonly used for typography.
Alice Blue is our primary background color.
Scryp Green
HEX: #57bf9b
CMYK: 64 0 51 0
RGB: 87 191 155
Scryp Blue
HEX: #4cb6d9
CMYK: 63 9 8 0
RGB: 76 182 217
Dark
HEX: #292f33
CMYK: 123456
RGB: 123456
Alice Blue
HEX: #FFFFFF
CMYK: 4 1 0 0
RGB: 240 246 252
Secondary Colors
We use a range of bold, vibrant secondary colors to add splashes of vibrancy to our UI and illustrations. These are primarily used to communicate specific responses, events, or to add more color to an Illustration.
Crimson
HEX: #e63939
CMYK: 75 65 55 49
RGB: 51 57 64
Yellow
HEX: #fac43c
CMYK: 0 21 87 0
RGB: 255 201 60
Proxima Nova
Proxima Nova is Scryp’s primary typeface and is used across headings and body copy. Its clean, modern feel helps keep our brand approachable, legible, and consistent across platforms.
If you’re designing materials that should closely match the Scryp brand, we recommend using Proxima Nova. The font is available through Adobe Fonts and can be accessed here
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
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Marketing Materials
Help promote your products and other offerings by telling your community, customers, and potential customers that you offer Scryp financing. Click on one of these subjects to jump to that section of the brand guide.
Social Media
Social media is a fantastic place to let your customers know about the financing options available to them the next time they visit your business. We have a wide variety of social media templates you can use.
Email marketing is one of the easiest, cheapest, and most effective ways to reach your Customers. Don't have time to make additional Scryp related graphics? We have templates that you can use for free.
Social Post Frames
Add a Scryp touch to your existing content with these social frame templates. Designed as PNG overlays, they help your images feel cohesive, branded, and social-ready.
Additional assets are included in the download beyond the examples shown here.
Illustrated Social Posts
Promote Scryp with ready-to-use illustrated social posts. These premade designs are created in our signature style, helping your social content stay polished and on-brand.
Additional assets are included in the download beyond the examples shown here.
For custom, industry-specific posts and copy ideas, contact us.
Email Banners
Use these email banners to promote Scryp services directly within your emails. Easily let your customers know that Scryp financing is available while highlighting your products and offers.
Additional assets are included in the download beyond the examples shown here.
Quick Apply Embed
Use this embed code to add a Scryp “Quick Apply” button directly to your website. Simply copy and paste the code where you want the button to appear, and customers will be redirected to your dedicated Scryp application page.
Before publishing, be sure to update the highlighted portion of the URL (https://www.scryp.com/apply/####) by replacing the #### with your unique application ID. This ID is provided by your Scryp representative and can also be found on your Apply page in the Dashboard or in the brochures included in your welcome package.
If you have any questions, please contact your Scryp representative.
Click to Copy Code
<a href="https://www.scryp.com/apply/####" style="background-color: #57bf9b; justify-content: center; align-items: center; padding: 12px 48px; display: flex;">
<img src="https://cdn.prod.website-files.com/630e681ec766262ff55a7a21/67365b202400bae540bfa12d_Horizontal_ButtonLogo.svg" loading="lazy" alt="" style="width: auto; height: 52px;">
</a>
Written Content Guidelines
These guidelines define approved, compliant language merchants may use when promoting Scryp in-store, online, or verbally. All marketing must adhere to these standards to ensure regulatory compliance and consistent customer experience.
Approved Positioning & Statements
Review how Scryp should be presented in your marketing, along with compliant example statements that may be used in-store, online, or verbally.
Compliance Guidance
Understand key compliance requirements, including disclosure limitations and restricted discussions, to ensure your marketing aligns with Scryp standards.
Approved Positioning & Tone
Scryp must be presented as a flexible payment option offered at checkout. Merchants may describe availability but must not provide:
- Financial Advice
- Approval Expectations, or
- Product guarantees
Product Representation Restrictions
Merchants must not rename, reclassify, or oversimplify Scryp products. Scryp must not be described as a credit card, payday loan, rent-to-own program, or bank loan unless explicitly authorized for a specific product.
If you are unsure if something is within these restrictions, please contact us.
Approved Statements (May Be Used)
- “Flexible payment options available with Scryp.”
- “Payment plans available at checkout.”
- “Apply in minutes with Scryp.”
- “Options available for a wide range of credit profiles.”
- “Terms and approval determined by Scryp.”
- “See terms before you accept.”
Prohibited Statements (Must NOT Be Used)
- Claims of guaranteed approval or universal eligibility.
- Statements implying no credit check unless explicitly authorized.
- Promises of savings, lower cost, or superiority over cash or credit cards.
- Claims that Scryp builds or improves credit.
- “Terms and approval determined by Scryp.”
- Financial advice or recommendations on how customers should pay.
Required Compliance Guidance
Scryp has defined compliance requirements outlining restricted topics, disclosure limitations, and enforcement standards that must be followed in all marketing communications.
Merchants may not discuss rates, fees, payment schedules, credit reporting, or approval criteria. All detailed disclosures must be presented directly by Scryp during the application and checkout process.
Failure to follow these guidelines may result in corrective action or suspension of marketing privileges. For questions or approval of custom marketing materials, contact Scryp Compliance.